It is a long established fact that a reader will be of a page when established fact looking at its layout.
While you probably already see the need for app onboarding, let’s dive a little deeper into the science behind it. It is difficult for new users to intuitively know how to navigate an app, especially if the interface is different than what they are accustomed to. Creating a positive first-time user experience is fundamental to an app’s success, as well as ensuring ongoing app usage. The truth is that users lose interest when an app takes too long to figure out.
Note that 21 percent of users will only use your app once. While this may or may not be due to the complexity of your app, it is an important statistic to hone in on. Including an app onboarding process will help make the first-time use as seamless as possible, minimizing potential drop off of users. In other words, businesses can increase their app retention by using appropriate app onboarding.
Hubspot breaks down retention into three phases: short-term retention, mid-term retention and long-term retention. In the context of this blog post, we will be focusing on the first phase of short-term retention. In terms of app use, this refers to Week 1 after a user has downloaded the app.
According to their research, the biggest drop-off in usage happens during the short-term retention period between Week 0 and Week 1. Retention drops nearly 75 percentage points down to just above 25 percent in a single week. What does this mean? There’s much more room for improvement early on, such that small changes in user onboarding will have a massive impact in that week, and the weeks to follow. Your goal in “Week 1” is to ensure that your app is used more than once. By implementing user onboarding, you can get more early usage and, as a result, increase app retention over time. Localytics saw app user retention rates increase by 50 percent after implementing a solid onboarding.
If you are a Bizness Apps partner, you have access to our onboarding feature with the Northpark Source Code. Our new app onboarding provides a simple and seamless walkthrough that educates the user on the value of the app, as well as it’s feature permission requests. At the end of the walkthrough, users have the option to sign-up for the app and create their own profile.
This benefits-oriented onboarding is a must for small businesses in order to gain customer insights by:
Delivering a seamless user experience.
Enabling an easy-win lead gen tool.
Putting a name and face to your customers
Make sure to activate this app onboarding process for your small business clients, as they will see a substantial increase in app conversions. This will result in increased revenue in the long term and you, as the reseller, will be able to showcase the ROI from your app. It’s a win-win!
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